Luigi De Luca is Professor of Marketing and Innovation, and member of the Senior Management Team at Cardiff Business School. He holds a PhD in Business Administration from Bocconi University (Milan) and has more than 15 years of experience as marketing and innovation researcher and educator. Through his academic work he has collaborated with large organisations such as 3M, Tetra Pak, and Centrica and has led successful knowledge transfer projects between academia and industry funded by Innovate UK. Luigi has published in the world’s most prestigious academic journals and has been invited as presenter or keynote speaker across Europe, China, US and Africa. In January 2021, Luigi was appointed to the board of directors of the Product Development and Management Association (PDMA), a global community of thousands of innovation managers and scholars (as the only non-US director). Outside his professional commitments, he’s been actively contributing as parent governor to his local primary school since 2019.